Visualize Your Invoice in Video

7:13 PM

The corporate world has been investing into design thinking lately, revolutionizing documents with a certain stigma of boredom.

Don't misunderstand.

I enjoy reading annual reports and financials but realize that not everyone can maintain an interest on these pieces of literature.

Blame the layout and design.

When Airbnb developed a digital and fluid annual report (see here) people noticed and appreciated the skills of incorporating beautiful visual data. Other examples worth exploring: Warby Parker Annual Report (see here) and MailChimp (see here).

So when I heard AT&T designed a video format for customer's invoices, I decided to explore.

  • Video: 
    • People feel comfortable with the medium
    • Information is easy to absorb
    • Check out these statistics 
    • Provides animation, narration & personalization
  • Customization: 
    • AT&T greets customer's by name
    • Allows transparency behind the numbers
    • Data shared in real time via SundaySky technology
  • Optimization:
    • Designing to streamline processes 
    • Enhance new customer brand experience
    • Reduce customer service delays & costs
AT&T taking risks and experimenting with video to disrupt the presentation of invoices can represent an advantage from competitors. It's a new way to impact the customer journey. I can imagine many audiences benefiting from this format. Wouldn't grandparents enjoy this more than paper or email invoices?

How would you prefer to receive and review your monthly bills?

You Might Also Like


Popular Posts

Like us on Facebook

Flickr Images