¿YSL No Longer?

10:19 PM

YSL, Yves Saint Laurent, Saint Laurent Paris, fashion, logo, style Hedi Silmane, brand

Label reads ¨SAINT LAURENT PARIS¨ but
your mind

brain, YSL, Yves Saint Laurent, Saint Laurent, fashion, logo, stle, Hedi Silmane, brand

Yves Saint Laurent is a lovemark. It's a relationship that initiated in 1962 and since then has fueled the love and passion of many. So when YSL decided to rebrand and drop Yves name, it was normal for voices of concern and disagreement to be expressed. Hedi Silmane, the new creative director, believes this is the direction for the brand. 

No doubt rebranding can be a tricky endeavor, particularly when a brand is well established. It shall be interesting to see the developments of this initiative. Perhaps, it will demonstrate the adaptability of the brand or maybe it will indeed always be YSL... remains to be seen.

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  1. I couldn't agree more. For me it will always be Yves Saint Laurent. (paris, rive gauche, etc its an extra, not the name itself, for me!)




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